5 Instagram Marketing Tactics to Skyrocket Your App Downloads

Go forward and check out out those 5 easy Instagram advertising and marketing ways, and get able to witness a dramatic surge for your cell app installs.

5 min learn

This tale initially gave the impression on Bizness Apps

If you’re thinking about selling your cell app downloads, you can systematically use Instagram advertising and marketing ways and guidelines. I assume you could have already heard thatInstagram has over 800 million per month energetic customers. But did you additionally know that over 2 million companies use Instagram for promoting? Now, I’m positive you recognize why Instagram is a smart platform for companies to sell their merchandise. But can it’s helpful for selling apps too?

In this put up, we’ll check out 5 Instagram advertising and marketing ways to skyrocket your cell app downloads.

1. Influencer advertising and marketing

One of the most productive techniques to sell your cell apps and build up the choice of downloads is to collaborate with influencers on Instagram. Seventy-eight p.c of influencers choose Instagram as a platform for participating with manufacturers.

Here’s a real-life instance that demonstrates how influencers permit you to skyrocket your app downloads on Instagram. Bejeweled, a well-liked puzzle recreation, collaborated with Instagram influencer David Lopez to release their #ShinyPlace marketing campaign. It was once intended to sell their app downloads. David printed a subsidized put up that presentations him taking part in the sport to destress after an extended, tiring day.

Bejeweled additionally collaborated with Koya Webb, a well-liked health/yoga influencer on Instagram.

The results of the marketing campaign was once astonishing. Downloads of the app higher which helped push their score from 454 to 135.

Remember to be vigilant sufficient to uncover, rent and collaborate with the appropriate influencers to your logo. There are thousands and thousands of well-liked influencers on Instagram making it tough to to find the appropriate influencers. Grin, an influencer advertising and marketing platform could make it simple to to find, rent, and collaborate with the appropriate influencers to your Instagram advertising and marketing campaigns.

2. Contests

Yet some other simple approach to build up cell app downloads is via working contests on Instagram. Numerous Instagrammers are all the time looking for contests and giveaways. Studies have discovered that working contests has helped manufacturers develop their fans 70 p.c quicker when put next to those who didn’t.

And don’t concern. It is simple to run Instagram contests. There are a variety of gear to be had to allow you to set up contests effectively (and rather) on Instagram.Wishpond is one such device that permit you to simply construct consciousness to your cell app, force downloads and build up the choice of customers.  

However, you wish to have to stay a couple of issues in thoughts when working contests. Always mull over your contest function and set key efficiency signs (KPIs) to allow you to analyze the efficiency of your Instagram contest. Remember to stay the access regulations easy and simple to perceive. Cross-promote your contest on your whole social media channels to take hold of extra eyeballs. Also, use related hashtags.

three. Hashtags

Speaking of hashtags, they continue to be one of the crucial necessary parts of Instagram advertising and marketing ways. As a question of truth, you will have to be the usage of hashtags in each and every put up on Instagram.

Hashtags build up the achieve and publicity of your content material. Using related hashtags and inspiring Instagram customers to obtain you cell app can pass a ways to force extra downloads. Use a minimum of one branded hashtag for your posts to inspire cell app downloads. Also come with related key phrases for your hashtags. It’s mainly the search engine optimization of Instagram.

four. App set up campaigns

I’m positive you realize concerning the energy of movies. If you’re taking a look to inspire app downloads, it is smart to deploy app set up campaigns. Remember, Instagram is all about visible content material. Its efficient promoting platform permits entrepreneurs to simply achieve out to their superb customers and convince them to entire the required motion.

For instance, Snail Games, a well-liked Chinese cell recreation developer, ran an app set up marketing campaign on Instagram after the a success release of Taichi Panda. The corporate’s function was once to build up app installs.

The result of this Instagram marketing campaign proved to be spectacular for Taichi Panda. Snail Games witnessed an build up of 339 p.c of their app installs in addition to an important build up of their in-app acquire charges.

I’m positive you’re all set to release an app set up marketing campaign at the moment, however ahead of you do this, simply stay this stuff in thoughts:

  • Make positive your marketing campaign video is attractive.
  • Be ingenious and persuasive along with your caption. But ensure that your caption doesn’t sound too pushy.
  • Don’t disregard to percentage the USP of your app for your movies and spotlight the primary options.
  • Don’t disregard to analyze the efficiency of your app set up campaigns and optimize the marketing campaign accordingly.

5. Instagram Stories

Recently, Instagram Stories have turn into immensely well liked by customers and entrepreneurs alike. No marvel, greater than 300 million other folks use Instagram Stories virtually day by day.

In truth, customers spend an moderate of 28 mins on Instagram Stories. This manner Instagram Stories can also be an effective way to achieve your goal audiences and inspire them to set up your cell app.  

Here’s what you’ll do to get probably the most from your Instagram Stories:

  • Tease your audiences with the most productive options of your app.
  • Use attractive GIFs for your Instagram Stories.
  • Showcase behind-the-scenes of you app building.
  • Utilize location stickers to draw in native customers.
  • Use polls to acquire ideas and comments from customers.

Wrapping up

When used as it should be, those easy Instagram advertising and marketing ways can pass a ways to skyrocket your cell app installs. So what are you looking forward to? Go forward and check out out those 5 easy Instagram advertising and marketing ways, and get able to witness a dramatic surge for your cell app installs.

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About the author

Sid Gillani

I am a teacher and successfully done my P.H.D in English literature. I love cooking, fashion and obviously teaching innocent kids. I am a professional blogger and article writer and I've been writing for few websites from past few years. I love to draw anime eyes and here I will share my experiences with you guys.

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